Creativity and innovation in teams and individuals

Creativity and innovation in teams and individuals

“If you keep on doing what you always did, you'll keep on getting what you always got!”

Creativity and innovation, lateral thinking, thinking out of the box. It's all change, change, change these days.

So how do you go about it? How do you develop new ideas, new products, new services, new business models? If you keep on doing what you always did . . . you'll keep on getting what you always got!

A different creative process

Continuous improvement can flow from the old models. But conceptual changes need conceptually different creative processes. This is a challenge for really bringing in external forces. For embracing maverick thinking. For doing things differently in order to do different things.

Let your imagination run riot.

Have you ever heard "We don't do things like that around here?" If so, do you challenge it – or accept it? If you don't hear it, is it perhaps because nobody even tries to change?

Change is the result of a process, of a system, of a culture. And most processes, systems and cultures appear to have been designed to inhibit the application of imagination!

Things could be different

One example

Gary Hamel set ten rules for designing a culture that inspires innovation:
  • Set unreasonable expectations
  • Stretch your business definition
  • Create a cause, not a business
  • Listen to new voices
  • Design an open market for ideas
  • Offer an open market for capital
  • Open up the market for talent
  • Lower the risks of experimentation
  • Make like a cell - divide and divide
  • Pay your innovators well - really well.

We have lots of examples of what others do. And we can coach you in how to create your own creative environment.

Return to our facilitation home page.

How do I Choose a Facilitator?


Brefi Group helps clients bring structure and clarity to their thinking. We help identify core issues and make the complex simple, holding the space for you to create your own solutions.

Send for our FREE guide "How to Choose a Facilitator".