Types of coaching
The principles of coaching can be applied in a variety of ways, especially taking advantage of modern communication
Coaching can take place face to face, both one to one and in small groups, or it can be delivered at a distance by telephone, Skype, email or instant messaging, with access to our wide range of downloadable Internet resources.
Different types of coaching
Coaching can be used for various purposes.
- Performance coaching. Coaching activities
here are aimed at enhancing an individual’s performance
in their current role at work, to increase their effectiveness
and productivity at work. Generally, performance coaching
derives its theoretical underpinnings and models from business
and sports psychology as well as general psychological theory.
- Skills coaching. This form of coaching
focuses on the core skills an employee needs to perform
in their role. Skills coaching provides a flexible, adaptive,
‘just-in-time’ approach to skills development.
Coaching programmes are tailored specifically to the individual
and are generally focused on achieving a number of skill
development objectives that are linked to the needs of the
- Career Coaching. Coaching activities
focus on the individual’s career concerns, with the
coach eliciting and using feedback on the individual’s
capabilities as part of a discussion of career options.
The process should lead to increased clarity, personal change
and forward action.
- Personal or life coaching. This form
of coaching provides support to individuals wishing to make
some form of significant changes happen within their lives.
Coaches help individuals to explore what they want in life
and how they might achieve their aspirations and fulfil
their needs. Personal/life coaching generally takes the
individual’s agenda as its start point.
- Business coaching. Business coaching
is always conducted within the constraints placed on the
individual or group by the organisational context.
coaching: One to one performance coaching is increasingly
being recognised as the way for organisations and individuals
to improve performance. By improving the performance of
the most influential people within the organisation, the
theory goes that business results should improve. Executive
coaching is often delivered by coaches operating from outside
the organisation whose services are requested for an agreed
duration or number of coaching sessions.
facilitation: Coaching in its role as facilitator
is particularly valuable during the budget
and strategy planning season. And coaching a team before
can dramatically improve performance – as well as
- Work shadowing: As well as being a means
of identifying an individual's behaviour and performance,
work shadowing is an excellent method of getting immediate
feedback on behaviour, with a discussion of alternative
ways of handling future such situations.
Or we can prepare a custom programme for your organisation.
Return to the introduction to coaching page.
"Discover the art of natural coaching"
What to do next
Thank you for your interest in Brefi Group's training programmes. To contact a representative about how Brefi Group can help with coaching or coach training, use our contact page.
Alternatively, if you would prefer to talk to one of our consultants, then call +44 (0) 121 288 3417.
would prefer to talk to one of our consultants, then call +44 (0) 121 288 3417
Brefi Group designs, develops and licenses coach training programmes for managers who wish to improve their leadership style and for individuals who wish to qualify as professional coaches.
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