Benefits of establishing a coaching culture

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Today's organisations will get the most benefit by establishing a coaching culture in which managers adopt a coaching approach and use of internal and external coaches is recognised as an effective way of improving performance.

Establishing a coaching culture

David Clutterbuck (2004) explains how to establish a coaching culture: -

  • By ensuring that managers have at least the basic skills of coaching
  • By equipping all employees with the skills to be coached effectively
  • By providing an advanced coaching skills programme for senior managers
  • By providing opportunities to review good coaching practice
  • By recognising and rewarding managers who demonstrate good coaching.
  • By measuring and providing feedback on the quality, relevance and accessibility of coaching
  • By ensuring that top management provides strong, positive role models
  • By identifying cultural and systems barriers to developmental behaviours
  • HR Practitioners can track how much the organisation is perceived to support development and coaching activity in a variety of ways, including through employee attitude surveys.
  • Creating a coaching culture generally involves implementing a long-term, strategic organisational development programme in an organisation.

You will know you have a coaching climate when:

  • Personal growth, team development and organisational learning are integrated and the links clearly understood.
  • People are able to engage in constructive and positive challenging
  • People welcome feedback (even at the top) and actively seek it
  • Coaching is seen as a responsibility of managers and their direct reports
  • There is good understanding at all levels about what effective developers and developees do
  • Coaching is seen primarily as an opportunity rather than a remedial intervention
  • People are recognised and rewarded for their activity in sharing knowledge
  • Time for reflection is valued
  • There are effective mechanisms for identifying and addressing barriers to learning
  • People look first inside the organisation for their next job
  • There are strong role models of good coaching practice

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What to do next

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Thank you for your interest in Brefi Group's training programmes. To contact a representative about how Brefi Group can help with coaching or coach training, use our contact page.

Alternatively, if you would prefer to talk to one of our consultants, then call +44 (0) 121 288 3417.


Brefi Group designs, develops and licenses coach training programmes for managers who wish to improve their leadership style and for individuals who wish to qualify as professional coaches.

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