CorporateFeedback™ from Brefi Group

Powerful Training Needs Analysis (TNA) tool

360° feedback is a powerful tool for training needs analysis, but it gets very complicated to administer more than a few candidates. Use the power of CorporateFeedback™ to manage your programmes, and also benefit from independently benchmarked competencies.

CorporateFeedback™ is a powerful web-based diagnostic program specifically designed for 360° training needs analysis (TNA). It can be fully customised to your organisation's web page design, and specified to suit the specific job roles, departmental structures and competencies that apply in your organisation.

CorporateFeedback™ can also be used for other subjective surveys, including market research and customer relations.

Organisational structure

CorporateFeedback™ works on a hierarchical basis. Users must first select one job role. The program is base loaded with the following job roles:

• First Line Manager
• Middle Manager
• Senior Manager
• Director

For each role, there is a selection of modules. Modules are available to suit each management level and custom modules can be designed to suit the requirements or existing competencies of your organisation. For a senior manager, for instance, the program is pre-loaded with:

• Managing Information
• Strategy
• Personal Effectiveness
• Managing Operations
• Managing People

Additional roles and modules such as sales manager, for example, can be specified.

In addition to the individuals being assessed, the program has a facility to invite and monitor responses from a line manager, peers and direct reports to provide a full 360° feedback.

Access to the results can be specified to give individuals, managers and HR departments different rights and to allow analysis by department and location.

On completion, the results are available for display graphically. They can be made available to individuals immediately, or later as part of a feedback session, or to departmental managers or HR staff according to access privileges.

Design philosophy

CorporateFeedback™ works on the basis of offering pairs of positive statements and pairs of negative statements for each behavioural competence or subject. Each statement requires a response of: Strongly Agree, Agree, Disagree, or Strongly Disagree. The statements are randomly mixed among statements for other competencies; this ensures that although the responses are subjective, they require independent thought from four different perspectives.

The results from the four responses for each competency are then combined to create a score; the scores for all competencies in a particular module are then displayed grahically.

What to do next

Training needs analysis is a valuable tool in collecting data for developing individuals or teams in organisations. However, the more people involved, the more complicated become the management and logistics of the project. CoporateFeedback™ is a flexible, automated system that simplifies the process and produces valuable data that can be analysed according to organisation structure.

Contact one of our consultants to discuss how Brefi Group could design and deliver an effective training needs programme for your organisation.

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