Frequently asked questions
This web site has a comprehensive collection of resources
and information pages covering the fields of talent, management
and organisation development through consultancy, executive
coaching, facilitation and training. If you have a specific
enquiry, your first step should be to use the search
box at the top of the page. If this does not supply
what you need, then peruse the frequently asked questions
below, or contact us for a personal response.
What does Brefi Group do?
Brefi Group is
dedicated to helping individuals and teams in organisations
discover and realise their potential. Our objective is to
provide clients with tools, attitudes and processes that will
equip them to make changes in the future without having to
stay dependent on external expertise. Change occurs as we
help them clarify issues through a process of discovery, engagement
and dialogue, enabling them to find their own answers and
implement their own proposals.
How qualified are Brefi Group consultants?
Brefi Group associates are trained in the psychology of change
(NLP) and have MBA level business experience.
Who does Brefi Group work for?
We work for
corporate organisations that prefer to deal with a single
organisation providing teams of motivated professional consultants
rather than the major management consultancies. Typical clients
include: -
- Directors, boards and partnerships
- HR departments
- Senior executives and professionals
- Consultants, coaches and trainers
Is it true that Brefi Group trains other consultants?
Yes. Brefi Group has collected and developed a range of skills
and processes that we believe are particularly powerful in
the fields where we work. We have developed a unique NLP consultancy
practitioner programme, backed by some of the world's leading
NLP and accelerated training experts. We also offer a comprehensive
twelve month development programme for executives and professionals
who wish to become consultants.
Where does Brefi Group operate?
Brefi Group
will operate anywhere where business English is spoken! We
are based in Birmingham and London, UK. Our primary areas
of activity are in Britain and America, but we have also operated
in Europe, Africa and the Middle East. We are currently negotiating
strategic alliances in Asia and Australia to provide local
bases from which we can recruit and train more associates.
Do you employ any staff?
We do not employ
consultants. We believe that we get better service from carefully
selected independent professionals. However, we have an active
programme to ensure that any Brefi Associates are fully integrated
into our team, with common skills and values.
How could I become an associate?
We require
our associates to have a minimum of NLP practitioner certificate
and MBA level business experience or equivalent professional
qualification in other disciplines (e.g. IT). We are able
to train potential associates to NLP practitioner level. We
also require a period during which we can get to know the
individual and vet their suitability.
How does Brefi Group charge?
We generally
charge by the day or, for coaching, by the session or programme.
We prefer to adopt a flat rate with the minimum of additions
for expenses. For larger projects, we will consider an all-inclusive
total fee.
Brefi Group consultants are trained and qualified to a high
level, with senior experience of large organisations. We focus
our activities on corporates. Our fees are in line with the
market we serve.
How can I obtain benefits from Brefi Group at low
cost?
This web site offers a wide range of valuable
resources that can be accessed on-line, downloaded or delivered
by e-mail. Many are offered free, and most are very inexpensive.
How do I do a Training Needs Analysis?
In
principle, a TNA is very simple. You decide what an individual
or team needs to be able to do and then you find out what
they are capable of. The question is how do you define what
they need to do. A good start is the job description. An up
to date job description should define either what the post
holder needs to do, or what they need to achieve. In either
case you should be able to translate these into skills and
aptitudes – competencies. Your organisation mght already
have adopted sets of competencies for different grades and
disciplines. An alternative source is a recognised set of
external competencies. We use those developed in the UK by
the Management Charter Initiative and the Institute of Directors.
Brefi Group has a series of tools specifically designed for
training needs analysis. BuddyCoach™ is a free facility
using standard questions related to management and director
behaviour. CorporateFeedback™ is a commercial 360°
feedback programme that can be fully customised for a client
organisation in terms of both corporate identity and defined
questions. It is pre-loaded with management and director competency
based data from which you can select your base questions.
What is 360° feedback?
This is feedback
from people all around you – your line manager, your
peers and your direct reports. It is possible to get feedback
rom more than 360° by questioning external contacts such
as customers and suppliers as well. CorporateFeedback™
is a powerful web based 360° feedback tool.
Further information about Brefi Group
If you would like to know more about Brefi Group please complete
our contact form, or visit our photo gallery to discover the
range of activities and locations that we can arrange, or
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