"What is the difference between a supermarket
trolley and a non-executive director?"

According to Sir Ken Morrison of Morrisons Supermarkets fame, "You can get more wine into a non-exec."

Unlike Sir Ken, I am sure that you treat the selection and behaviour of your directors seriously – both executive and non-executive.

After all, competent directors and an effective board are key to the strategy and effectiveness of any organisation.

If yours is like most boards, you will be under even more pressure than normal, not only to perform, but also to demonstrate to shareholders that you have the best processes and a convincing plan for succeeding in the current tough economy.

With almost 40 years in business, I am convinced that continued review of best practice at board level is essential if business and industry are to rescue the performance of UK plc.

And in the current economy, the UK needs every bit of help it can get!

Since Brefi Group was founded in 1982, we have developed an integrated package of strategy consulting, executive coaching, facilitation and training, which includes processes specifically designed for directors and boards.Our approach is to help clarify issues through a process of discovery, engagement and dialogue, enabling you and your colleagues to discover your own answers and implement your own proposals.

The following services are specifically designed for boards like yours: -

• Facilitation of corporate retreats and away days for both strategy and budget planning
• Audits of board processes and director skills against external benchmarks
• Executive coaching to help new directors get up to speed quickly and to improve individual and group performance
• Personality profiling to balance the board and 360 degree feedback to discover strengths and development needs of individual directors

These processes will enable you and your board to significantly raise your game, increase your professionalism and improve corporate performance.

I'm Richard Winfield and I head our Director Development Centre.

My particular interests are: -

• Helping directors transition from successful manager to effective director
• Facilitating away days, corporate retreats and strategy meetings, which I do internationally
• Scenario planning using a simple and effective system from South Africa

Here are some comments from past clients: -

Executive coaching

"My relationship with the Chief Executive has improved to such an extent that it is clear to the senior team."
Operations director promoted from within.

"I gained an understanding of what change was needed in terms of stepping up into a different role and the confidence to go out and do things differently."
Newly promoted managing director of family firm.

"When I started to address the process of meetings with questions (rather than providing solutions), my communication and relationships improved."
Department head at Orange.

Facilitation

"The biggest change has been in how they work together as a team! We are very pleased that a number of important business issues have been identified and already worked upon with the next steps clearly identified."
Roger Randall, Managing director, Biomet UK.

"The team enjoyed the retreat and followed through actions has changed their behaviour. The facilitation style was very easy to follow and interesting."
'Demola Ogunbajo, Manager, Ocean and Oil Holdings, Nigeria

"The day exceeded our expectations and a great deal emerged which will be very valuable going forward. You brought a refreshing and innovative approach to the day and the personality profiling which you used to illustrate board behaviours was inspirational."
Peter Maskell, Chief Executive, BHSF, UK

Whatever you need, we can custom design a package especially for you. Either a one off intervention or event, or a comprehensive corporate programme.

I would love to visit you and discuss confidentially your current position and how we may be able to help. Obviously, there would be no charge and no obligation.

Please feel free to call me on my direct line 0121 236 4068, or contact me

With very best wishes

Richard Winfield

Managing Director

PS: If you have not already seen my free 16-page report: "Board performance evaluation and director appraisal", please scroll up and register in the menu on the right.

PPS: Try our free director appraisal at www.buddycoach.co.uk.