What is coaching?

Brefi Group provides coaching and teaches people to coach.  Here is a summary of what coaching is all about.

Coaching is the art of facilitating the performance of another.

One to one performance coaching is the way for both organisations and individuals to significantly impact the bottom line.

Coaching raises awareness, which in and of itself is transformative

Executive coaching is a powerful means of improving the performance of individuals and teams in organisations.

Coaching can be provided externally or internally - or line managers can be trained to use coaching as a management style.

Invisible Coaching™ is coaching in the moment, with just the right word at just the right time to help someone change.

Lao Tsu on leadership: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves."

The difference between training and coaching: -

When you have been on a training course you know what you have been taught. When you have been coached you often wonder what the problem was.

Reasons for coaching

• Developing an individual's potential
• Developing new skills due to a change in role
li>Developing a more strategic perspective
• Poor, interpersonal skills
• Lack of confidence, low self esteem
• Poor negotiation skills, dealing with conflict
• Poor skills at developing others
• Poor environment, unsupportive personal network

Benefits to individuals

• Increased self-awareness
  
• Better goal-setting
• Enhanced communications skills
• Enhanced self-discovery
• Increased confidence
• More balanced life
• Lower stress levels
• Improved quality of life

Benefits to organisations

• Support employees who have been promoted
• Help employees to sort out personal issues
• Gain a satisfactory process for self-development
• Support other training and development initiatives
• Improve productivity, quality, customer service and shareholder value
• Gain increased employee commitment and satisfaction, which can lead to improved retention
• Demonstrate to employees that an organisation is committed to developing its staff and helping them improve their skills

Coaching delivery

• Face to face – in a formal coaching session
• Face to face – group and team facilitation
• Work shadowing
• Telephone coaching
• Video conferencing (Skype)
• E-mail and instant message coaching
• Tele-classes, E-classes
• In the moment – "Invisible coaching"

USEFUL LINKS:

• Invisible Coaching™
• Lots more information about coaching from Brefi Group