The boundary-breaking film What the Bleep do we Know!? that made US$12 million in the USA and created a cultural phenomenon with study-groups, a best selling book and internet forums galore, has come to Australia, and is now playing at Luna Cinemas Leederville.
What the Bleep do we Know!?, a film that melds science and spirituality, made $40.775 over the weekend on just five screens making it number one in the cinemas it played in.
Incredibly, What the Bleep do we Know!? has been released on a plan that breaks from traditional release campaigns with very limited advertising, no reviews and no publicity but rather backed by a heavily targeted marketing campaign using the internet and email networks that have created huge positive word of mouth.
What the Bleep do we Know!? had the highest screen average in the entire country, with $8,155, beating other week one heavyweights like The Interpreter ($7647), Amityville Horror ($7,032) and Hostage ($4,993).
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