Types of coaching
 The principles of coaching can be applied in a variety of
ways, especially taking advantage of modern communication
systems. These have the advantage of removing the need for
physical proximity and allowing shorter sessions to be viable.
At the other extreme, work shadowing involves longer sessions
of joint working.s
Different types of coaching
Coaching can be used for various purposes.
- Performance coaching. Coaching activities
here are aimed at enhancing an individual’s performance
in their current role at work, to increase their effectiveness
and productivity at work. Generally, performance coaching
derives its theoretical underpinnings and models from business
and sports psychology as well as general psychological theory.
- Skills coaching. This form of coaching
focuses on the core skills an employee needs to perform
in their role. Skills coaching provides a flexible, adaptive,
‘just-in-time’ approach to skills development.
Coaching programmes are tailored specifically to the individual
and are generally focused on achieving a number of skill
development objectives that are linked to the needs of the
organisation.
- Career Coaching. Coaching activities
focus on the individual’s career concerns, with the
coach eliciting and using feedback on the individual’s
capabilities as part of a discussion of career options.
The process should lead to increased clarity, personal change
and forward action.
- Personal or life coaching. This form
of coaching provides support to individuals wishing to make
some form of significant changes happen within their lives.
Coaches help individuals to explore what they want in life
and how they might achieve their aspirations and fulfil
their needs. Personal/life coaching generally takes the
individual’s agenda as its start point.
- Business coaching. Business coaching
is always conducted within the constraints placed on the
individual or group by the organisational context.
- Executive
coaching: One to one performance coaching is increasingly
being recognised as the way for organisations and individuals
to improve performance. By improving the performance of
the most influential people within the organisation, the
theory goes that business results should improve. Executive
coaching is often delivered by coaches operating from outside
the organisation whose services are requested for an agreed
duration or number of coaching sessions.
- Team
facilitation: Coaching in its role as facilitator
is particularly valuable during the budget
and strategy planning season. And coaching a team before
a presentation
can dramatically improve performance – as well as
self confidence.
- Work shadowing: As well as being a means
of identifying an individual's behaviour and performance,
work shadowing is an excellent method of getting immediate
feedback on behaviour, with a discussion of alternative
ways of handling future such situations.
Types of delivery
- Corporate
coaching centres: For a really focused coaching
session it pays to get away from the office. Our regional
coaching centres provide a smart and convenient environment
for concentrated progress.
- Distance
coaching: If you are a distance from your coach
or wish to work in your own time, then we can support you
by telephone, e-mail or instant messaging, with access to
our wide range of downloadable Internet resources. These
can be one-on-one or within a group conference.
- On-line coaching resources: Learn how to set a
well
formed outcome or try the Wheel
of Life or the Wheel
of Work or check your competence
in personal effectiveness, managing communications, managing
people, your effectiveness as a director, or review the
corporate culture of your organisation. Both the process
and the computer-generated feedback will contribute to your
self awareness.
What to do next
With our MBA level experience and training in the psychology
of change, Brefi Group coaches possess the unique combination
of maturity, professional skills and human qualities required
to work with top decision-makers and the leaders of the future,
whether they be in commercial or public organisations or running
a small company. Such key individuals have the maximum leverage
for change – they provide the leadership and role models
for the rest of the organisation. They are under the greatest
pressure, and are more likely to suffer from stress and an
out of balance work/home life.
We can also train managers as coaches and set up in-house
coaching and mentoring schemes.
There are lots of detailed pages on this site, so if you
have a specific interest, please use the search box at the
top of the page. If you would like to know more about us please
complete our contact form, or visit our photo gallery to discover
the range of activities and locations that we can arrange,
or ...
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