A new general manager had been recruited by a retail chain to improve the performance of one of their flagship outlets. His initial findings were that, whereas sales assistants were, in the main, aggressive in their pursuit of new sales business with in-store customers, their after sales service was not to the level that the organisation required. Having tried different training methods he found that some of the longer serving assistants tended to revert to their old ways.
The general manager had a competency based interview process available to him but was not comfortable with the process or the results it produced from interviews
He was pushed for time and needed to maximise his results from the recruitment process and be able to justify his decisions to his Board of Directors.
The interview process has become dramatically more productive, with all of the relevant behavioural traits being identified within a 35 minute interview. Once the interviews were completed, what would have been difficult decisions became obvious, which the general manager was able to justify easily to his board of directors.
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