Brefi Group values

We value: –

• Learning and development. We role model learning and behave as co-learners when working with clients.
• Every individual and organisation – we believe they each have greater potential and through coaching they each can achieve more
• Respect for and a desire to understand the political and personal sensitivities of complex work situations
• Respect for the individual?s knowledge of their own business and available resources
• The bottom-line impact of personal and professional development
• The potential of individuals to lead, and to influence others
• The well-being and performance of individuals at work, both separately and as members of teams
• Respect for and a desire to understand the personal and holistic needs of individuals both in and outside of work
• Confidentiality, trust, openness and honesty
• An evidence-based and shared approach to solving problems
• Direct real-time feedback of performance in the work situation
• The repeated practice of new and developing skills
• The constant review of progress and the challenge of achieving more
• Development processes through coaching, which are work-based, learner-centred, pragmatic and personally tailored to the individual rather than the provision of ?off the shelf? training
• The belief that coaching brings many ?spin-off? benefits to the individual, their organisation and community
• The practice and maintenance of high ethical and professional standards
• Commitment to our own personal and professional development

Code of ethics

The Brefi Group code of ethics is based on that of the International Coach Federation.

• I will conduct myself in a manner that reflects well on coaching as a profession and I will refrain from doing anything that harms the public's understanding or acceptance of coaching as a profession.
• I will identify my level of coaching competence to the best of my ability and I will not overstate my qualifications, expertise or experience as a coach.
• I will, at the beginning of each coaching relationship, ensure that my coaching client understands the terms of the coaching agreement between us.
• I will not claim or imply outcomes that I cannot guarantee.
• I will respect the confidentiality of my client's information, except as otherwise authorised by my client, or as required by law.
• I will obtain permission from each of my clients before releasing their names as clients or references.
• I will be alert to noticing when my client is no longer benefiting from our coaching relationship and thus would be better served by another coach or by another resource and, at that time, I will encourage my client to make that change.
• I will avoid conflicts between my interests and the interests of my clients.
• Whenever the potential for a conflict of interest arises, I will, on a timely basis, discuss the conflict with my client to reach informed agreement with my client on how to deal with it in whatever way best serves my client.
• I will, on a timely basis, disclose to my client all compensation from third parties that I may receive for referrals of, or advice given to, that client.
• I will honour every term of agreements I make with my clients and, if separate, with whoever compensates me for the coaching of my clients.
• I will not give my clients or any prospective clients information or advice I know to be confidential, misleading or beyond my competence.
• I will acknowledge the work and contributions of others; I will respect copyrights, trademarks and intellectual property rights and I will comply with applicable laws and my agreements concerning these rights.