Scenarios: Art of Strategic Conversation

By:  Kees van der Heijden Publisher:   Media:  Hardcover Availability:  Limited availability

List Price:  £24.9 Amazon Price:   Avg. Review:

Amazon Customer Reviews

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

Comprehensive and Practical
I have found this book a delightful and enlightening read. I've been a fan of Scenario Planning since reading Peter Swartz's "Art of the Long View." This if the first book on the subject that i've read that actually provides the level of detail i wanted to see such that i could begin to practice scenario planning and incorporate the tools and language into my work environment. Great stuff.

Packed with Knowledge!
Many business books provide just enough information to whet executives' appetites for more advice accompanied by high consulting fees. Author Kees van der Heijden has written an exception. His comprehensive volume puts scenario building in historical context, explains its relationship to forecasting and tells you how to introduce scenario planning to your organization. Once you understand your corporate identity and your fundamental "Business Idea," he says, you can establish and enact informative scenarios that will prepare your company for several different versions of what lies ahead. In that way, scenario planning generates better decision making. We strongly recommend this book to top managers, strategists and planners, especially those who sense they're making decisions on the fly without having a structure for thinking deeply about future implications.

Written in stone, not in sand
I agree with the other reviewers, it is not a business novel. Fifteen pages per hour is a good score. However it is worth every minute. I recognise the strategy meetings that indeed most often strand in tactics at the very best. The idea of the Business Idea and the huge importance Kees lays on the need for an original, differentiating business element was for me the most important lesson. I am working for a 50 year old company, active in a domain that is under severe pressure of a rapidly changing business model,
after years and years of 'innovation' around the same theme. This work was an eye opener.

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