Richard Winfield - international coach and facilitator

Richard Winfield – founder of The Brefi Group

Coach and facilitator to directors and boards in transition: helping them make progress by bringing structure and clarity to their thinking.

Richard Winfield

Professional background

Coach and facilitator to directors, boards and partnerships

International corporate governance specialist

Scenario planner

Award-winning public transport planner

Newspaper, magazine and books publisher

Author: Corporate Coaching Masterclass series

Improving Board Performance
"I help directors and boards become more effective by clarifying goals, improving communication and applying good corporate governance.

"My clients call me when they want to bring structure and clarity to their thinking. I can help you identify core issues and make the complex simple, holding the space for you to create your own solutions."

What does Richard do?

Richard Winfield is the founder and principal consultant of The Brefi Group and head of the Director Development Centre. He is a strategy consultant, facilitator and scenario planner who provides transition coaching to directors, boards and partnerships and helps them develop strategy and build teams. His instinctive creativity is in establishing objectives, defining strategies and assessing priorities.

As well as travelling internationally, Richard is active in the Middle East and Asia, where he designs training courses to international standards for the ASEC School of Executive Coaching.

A strategic, analytical and innovative systems thinker, NeuroLinguistic Programming (NLP) master with masters degrees in both transport and management, Richard expects to add massive value to organisations he works with. His focused questioning style rapidly identifies core personal and business issues in startling simplicity. He gives you space in which to find your own solutions and then supports you in introducing the changes.

Reflections of a Corporate Coach

Reflections of a Corporate Coach, a personal collection of anecdotes and observations from Richard Winfield's 30-year career, provides an insight into personal development and positive thinking, and is a practical demonstration of the power of storytelling in corporate life.

Available as two Kindle books or a single paperback volume, it is the first collection of editorials inspired by the many people Richard Winfield has met, the events he has lived through and ideas that he has encountered since the launch of the CorporateCoach newsletter in 2001.


"Thorough, competent, knowledgeable and an excellent communicator capable of articulating his knowledge in a well paced manner".
Richard Pearce, Birmingham City Council

"Thanks for a stimulating two days, which has resulted in my senior management team reviewing the way they work, plan and implement. The biggest change has been in how they work together as a team! We are very pleased that a number of important business issues have been identified and already worked upon with the next steps clearly identified. In summary excellent."
Roger Randall, Managing director, Biomet UK.

"The retreat organised by Oando PLC and facilitated by Richard was extremely professional. The team enjoyed the retreat and followed through actions has changed their behavior. The facilitation style was very easy to follow and interesting. The outcome of the retreat was also used to develop the outline of the Quarterly Management retreat."
'Demola Ogunbajo, Manager, Avaizon Consulting, Nigeria

"Thank you very much for delivering the training for NF Gold team.
"We enjoyed working with you, and I was personally very happy to see how responsive you were in adjusting the program when required. We went through a lot of material, and I am convinced that the participants will be able to recall and hopefully apply many of the techniques presented in the sessions."
Dejan Popovic, Director, New Frontier Group, Austria

"The day exceeded our expectations and a great deal emerged which will be very valuable going forward. You brought a refreshing and innovative approach to the day and the personality profiling which you did in advance and used to illustrate board behaviours was inspirational".
Peter Maskell, BHSF, UK

Facilitative style

As a facilitator, his unique approach, combining powerful processes and a strong sense of structure with a light touch, leads to workshops that are enjoyable, effective and achieve long term change.

Known for his enthusiasm for business and industry, he enjoys working with top individuals and management teams as a coach, facilitator and designer of integrated action-learning courses, setting measurable outcomes and validating performance against independent high performance competencies including those of the Institute of Directors and the Management Charter Initiative.

Richard thrives on feedback. He is committed to being 'ahead of the game', loves learning and is an addicted reader of business books and magazines, and fiction. He is constantly developing himself and is a positive role model, providing a presence of transformation and deep integrity.

If you want to develop further or do something new and exciting, then you and he will get on like a house on fire.

Richard has worked extensively in the UK, USA, Europe, Africa, Asia and the Middle East in public sector, privatised industry and large and small companies. With entrepreneurial experience of his own, he is well placed to coach others on business strategy and funding. On a one-on-one basis he enjoys helping people make transitions, cross thresholds and remove the blocks that are stopping them from achieving their potential.

Visit my personal web site
Richard Winfield: International Corporate Facilitator

Continuing professional development

Richard is committed to his own development and supporting others; he served for six years as a director of Birmingham Forward and has also been a member of the Board of Governors of the International Association of Coaching.

Richard has studied under many of the international leaders of NLP including Robert Dilts, Richard Bandler, Sue Knight, Gene Early, Tad James, Anthony Robbins, John Seymour, Ian McDermott, Suzie Smith, Tim Hallbom, Lara Ewing, Michael Neill.

He has also studied at the Disney Institute and with T. Harv Eker's Peak Potentials Training.

Richard Winfield Wealth Dynamics profileRichard is a life member of the XL Results Foundation. His wealth profile is 'Mechanic' and he is a Wealth Dynamics Master Practitioner.

Richard's interests include international travel, vegetable gardening, pond building, cycling, horse riding, choral singing and reading.

Follow Richard on Twitter

Contact: tel: +44 (0) 121 288 3417.

For further information: Richard Winfield curriculum vitae (You require Acrobat Reader). (Or Non-Acrobat version.) And his consultancy style.