Cliff Edwards – provocative coach
Professional background
IT training and sales
Innovative management games designer
Student-centred learning
NLP master practitioner
Coaching Style
Cliff is a provocative teacher (in the style of Frank Farrelly). Who will discuss and agree the risk
level you are willing to commit and challenge you at whatever level you choose. A principal on the
Improving Personal Performance module of the Warwick University Manufacturing Group MSc course, Cliff
has developed a style which enables individuals to take responsibility for their own development - and
then make massive progress in their careers.
He started his career as a computer programmer and moved into training in the 1980s. For 10 years he
was a manager and leadership trainer working with managers in large and small organisations. Cliff
has studied many methods of coaching and personal guidance and finally found Frank Farrelly and provocative
therapy. Frank wrote a book on his methods and runs study tours in the U.S. and Europe. He studied with
Carl Rogers - client centred therapy.
Cliff now uses his years as organisational effectiveness consultant and his studies to provide coaching
that moves you on.
Wherever you're at, if you're stuck, this is the guy that can make the difference and unblock the blocks.
His work is forceful and provocative, not for the faint hearted or those who only want to feel as
if they have made progress. If you are looking for a brave teacher, who will challenge you, you just
found one.
Contact Cliff Edwards
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