The Net is Dead – ten rules for the next economy

Notes from a lecture by Dr Robin Wood, Master Strategist, Scient.com

1. Network intelligence changes the competitive game. Interconnecting isolated nodes to create networked intelligence across the extended enterprise.

2. Be an early adapter not an early adopter.

3. Innovation creates value, good business models capture value.

4. Community and commerce make content king.

5. Manage co-evolution – partnering, design your business around customer events e.g. moving house or childbirth.

6. Embed intelligence everywhere

7. Pervasive infrastructures drive huge economies of scale.

8. Interweave places and spaces, bricks and clicks.

9. Make your management process predictive, collaborative and real time.

10. Value is still a function of free cash flow as well as shares of opportunity.

Richard Winfield 6/4/2001